Sex Sells on Impulsive Products

In today’s world of advertising, it’s no secret that sex sells.

“Advertisers use sex because it can be very effective,” said Tom Reichert, professor and head of College of Information and Communications.

A study published by the University of Georgia that looked at 3,232 full-page ads for sexual content from Playboy to Time and Newsweek to Esquire from 1983 to 2003, discover that the numbers are on the rise. Although, “female models were more explicitly dressed in 2003 (49%) than 1993 (40%),” 78% of the them were sexually clothed.

“Our findings show that the increase in visual sexual imagery over the three decades of analysis is attributable to products already featuring sexual content in ads, not necessarily widespread adoption by other product categories,” Reichert said. “Specifically, alcohol, entertainment and beauty ads are responsible for much of the increase.”

The findings reveal that sex is commonly used to sell impulsive products(unplanned purchase), not so much high-risk ones, namely: “banking services, appliances and utility trucks”.

Why does sex sells?

“The lower levels of brain activity from ads employing NI(non-rational influence) images could lead to less behavioural inhibition, which could translate to less restraint when it comes to buying products depicted,” said UCLA’s Dr Ian Cook, who published the study results in the Journal of Neuroscience, Psychology and Economics. The discovery supports the theory that preferences for purchasing goods and services may be influenced by many factors, including subliminal messages within advertisements.

Researchers claim that seeing an attractive man or woman stimulates the area of the brain that makes us buy on impulse, bypassing rational thought. Four good-looking women with their backs turned showing their buttcheeks to advertise short jeans was found to have a stronger influence on us than, for example, the same short jeans hanging in a closet.

The next time you are in line at the store, be aware that advertisers put your brain on “impulse mode” and you might not actually want that bag of Doritos.

Works Cited
Journal of Neuroscience, Psychology, & Economics.
Pappas, Stephanie. “Sexy Advertising On the Rise.” LiveScience, Purch, 6 June 2012,
Reichert, Tom, and Courtney Carpenter. “An Update on Sex in Magazine Advertising: 1983 to 2003.” Journalism & Mass Communication Quarterly, vol. 81, no. 4, 2004, pp. 823–837., doi:10.1177/107769900408100407.


It sure has been a couple of crazy weeks. Along with 4 other students, we were chosen to try out the IELTS test so the school has an idea of where the senior cohort are at. We’re spending about three hours a day using online resources, both free and paid for, to best help ourselves. To graduate, we need at least a 5.5 and I am not aiming to get anything below that.

AP Computer Science Course

Advance Placement Computer Science is a computer science course that focuses on object-oriented programming and algorithmic thinking and development using Java. This course is offered by College Board as an opportunity for high schoolers to earn credits for a college-level computer science course. Here’s a snapshot of my Lab 5 which allows the user to input two strings. The program will-then check if the characters are all valid (space, a to Z, and %). The character % will be replaced by the second string. For example, if the user input, “This is %”, and “awesome”. The program will output “This is awesome”.


The Landlady

Roald Dahl’s Tales of the Unexpected were published in 1979. We read two of these short stories as part of our Nefarious November unit. We asked each other thoughtful questions and created PACE(Paraphrase, Answer, Cite Evidence, Explain) Responses. Below is my PACE response to one of the story, “The Landlady”, about foreshadowing.

Dahl uses the device of foreshadowing in the story “The Landlady” to tease and give clues of what’s about to happen to his readers. One example from the narrative, “There were no shops on this wide street 40 that he was walking along, only a line of tall houses on each side, all them identical.” This piece of narrative hints to the reader that something is not right by talking about strange identical houses, and the fact that there were no shops along the street. Another part suggests to the readers that somehow, something suspicious is going on because she clearly knew Billy was there since, as soon as he rang the bell,  “the door swung open and” she “was standing there.” In a different part, the author uses the phrase “terribly nice” to describe the landlady. This is hinting the reader that something out of the ordinary is happening. To conclude, the device of foreshadowing is used to create anticipation thus intensifying dramatic effect.


Augmented Reality Workshop

What is AR?
The word augmented means having been made in greater size or value. Augmented reality is mixing the virtual world with the real world. Here’s an augmented trailer by Microsoft HoloLens.

AR Workshop
My friends and I joined a workshop hosted by an expert who introduced us to using Unity 3D to make AR application. He used Vuforia and a tutorials package to get us introduced to Unity 3D and AR application in general.

AP Statistics Preparation

AP statistics is such an interesting subject to me. To think that the so many relationships and associations in the world can be described with numbers is fascinating. I’ve learned about data analysis, outliers identifications, and even model creations to describe relationships between two variables. For example, one can collect data on the relationships between ice-cream sales and outside temperature, and create a model for it. Based on the model, we can see how strong the relationship is using correlation equation and be able to predict the number of ice-cream sales based on the outside temperature.

Physics Lab

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This is our first lab this year. My team and I need to use the provided materials to find out the coefficient of static friction between the slope and the box. We record the angle where the box starts to slide and use it to calculate the coefficients of static friction.

Taking PSAT

On Saturday October 7th 2017, my friends at LLA and I took the PSAT on Khan Academy. We all arrived at around 7:45am and went to our separate rooms. The practice exam started and we all sat through the whole exam with breaks between each session. 

Resourcefulness week

Learning in the classroom vs actually doing things in real life can be really different. The theme of this first week of this school year is based on resourcefulness. My team and I received a set of tasks that we need to accomplish with 30 dollars. We need to navigate the city without an adult and try our best to complete these different tasks. We got a rugby ball and find prices and different options for our new school uniform. Buying a rugby ball might sound easy. But try to remember, this is Cambodia, we don’t really play rugby. We needed to hunt down the rugby club and then get info on where we can get a rugby ball and then go and get the rugby. My big takeaway from this activity is to be able to negotiate prices with Tuk Tuk and hunt down different places that have what I want around Phnom Penh.

AP Physics 1

At the start of my 2016-17 school year, I was one of the three students that were asked to try out AP Physics 1 preparation course on EDx. I had about two hours per week of my expertise time to work with my peers and our physics fabulous physics teacher. The course was time-consuming, so I had to spend a lot of my own time working independently. I’ve learned motion in one dimension, introduction to forces, motion in two dimensions, forces in two dimensions, uniform circular motion and universal gravitation, energy and work, momentum and impulse, rotational kinematics, torque and static equilibrium, rotational dynamics, simple harmonic motion, waves, electric charge and electric interactions, and direct-current circuits. After the course has ended, I took the AP Physics 1 exam in May and got a four. Overall, I feel really proud of myself especially because I’ve faced many challenges throughout the course. I discovered that sometimes, things like waves and uniform circular motion doesn’t come easily to me. But if I give it a break and take a look at it again a few days later, I almost always managed to understand the concept.